\(~~~~~~~~~~~~~~\)Chapter 1\(~~~~~~~~~~~~~~\)
Overview of Big Data for Business
June 5, 2025
The Art of War by Sun Tzu
Why do students, CEOs, or policymakers need information?
Do you want to study a program in digital innovation, economics, or science?
Are you planning to open a coffee shop or start a business in your neighborhood?
Are you interested in buying stocks or digital assets?
Why did you choose this woman/man to be your partner?
Will you fill up your gas tank today?
How will the trade war affect the economy?
Data is Everywhere
What insights can we gather from the car’s dashboard?
Even Your Phone Screen Holds Data
Cryptocurrency
If you could invest in one digital asset today, what would it be?
Based on the chart, should you buy or sell BTC?
Considering the number of nearby cafés, would you still open a coffee shop in this area?
Where Does Data Come From?
Observation and recording from natural sources (e.g., the sun, the moon, seasons)
User consent through app or platform registration
Data extracted or purchased from data-selling platforms
Cookies that track website usage behavior with user consent
Surveys and questionnaires
Sensor or IoT data (e.g., smartwatches worn by students)
Transaction and exchange data
How to Monetize Data?
Sell customer data
Increase sales using data
Use data for marketing and advertising
Sell data to players within your industry’s value chain
Sell data to players outside your own industry
Use data to increase company valuation
Predict future value using historical data
Formulate policies based on data
Provide data storage or data-related services
Mathematical Theory for Data Science
Statistical Theory for Data Science
Other Disciplines
Computer Programming or No Code Software
